Closing Keynote: Love People More Than You Love Cars

What will be covered in this session?

Customers or employees, nothing starts unless the human element is front and center of every conversation. We love cars. We love change. We love new ideas. Most of all, we love people. It is what gets us up every day. It is the reason why so many people desire leadership or ownership in business. They want to see people succeed, both their people and their communities.

We are asking the automotive community to consider what it would look like if we move the customer and employee experience to the center of every conversation. Would our culture shift inside the industry? Would the perspective of our industry shift outside of our walls? We believe this moment can be a turning point, a flag in the ground moment for our industry. One day, people may look back and realize the people in this room had something to do with the dynamic change seen in the franchise retail automotive industry.