Day 2
Studio Two
Sep 27, 2023
2:00 pm
2:45 pm

Debating Data vs Engagement

How to Prioritize the Importance of Each to Increase Sales

About this session

In this engaging session, we’ll delve into the complex dialogue surrounding the emphasis on data analytics versus customer engagement in the automotive retail sector. Attendees will witness a nuanced discussion between representatives from the dealership and CRM spheres as they explore the critical aspects of follow-up processes. Drawing from their varied experiences, they will shed light on how to prioritize and harmonize data and engagement strategies to fuel sales growth.

Key Takeaways:

  • Insights into different perspectives on the importance of data and engagement in the sales process.
  • Strategies to find a balanced approach to data analytics and customer engagement in your dealership.
  • Learning from real-world experiences on how to optimize follow-up processes to increase sales.

In Partnership with DriveCentric

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