Marketing Beyond The Numbers

In a landscape dominated by data and analytics, keeping the human element central to your marketing strategies is both a challenge and a necessity. This session assembles a power panel featuring the CEO of a major ad agency, the CMO of a large publicly traded dealer group, and the marketing director of a smaller group. Together, they will provide a diverse range of insights and expertise on how to create marketing campaigns that resonate on a human level. Learn how to balance data-driven decisions with strategies that connect emotionally with your audience, fostering stronger and more genuine relationships with your customer base.

Key Takeaways:

1. Expert insights on crafting marketing strategies that resonate emotionally and foster genuine connections.
2. Strategies for maintaining a human-centric approach in your marketing, without losing sight of the data.
3. Real-world experiences and case studies on successful human-centric marketing from industry leaders.