Day 1
Studio One
Sep 26, 2023
1:00 pm
1:45 pm

Marketing Beyond The Numbers

How to Keep the Human at the Center of Your Marketing Strategy and Execution

About this session

In a landscape dominated by data and analytics, keeping the human element central to your marketing strategies is both a challenge and a necessity. This session assembles a power panel featuring the CEO of a major ad agency, the CMO of a large publicly traded dealer group, and the marketing director of a smaller group. Together, they will provide a diverse range of insights and expertise on how to create marketing campaigns that resonate on a human level. Learn how to balance data-driven decisions with strategies that connect emotionally with your audience, fostering stronger and more genuine relationships with your customer base.

Key Takeaways:

  1. Expert insights on crafting marketing strategies that resonate emotionally and foster genuine connections.
  2. Strategies for maintaining a human-centric approach in your marketing, without losing sight of the data.
  3. Real-world experiences and case studies on successful human-centric marketing from industry leaders.
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