Day 2
Marketing & Technology
Sep 12, 2022
10:30 am
-
10:50 am

Mini Keynote: Our Data Has an Automotive Problem

Building systems and structures to cleanse data and execute progressive customer strategies across marketing and customer experience.

About this session

What will be covered in this session?

Would you wear dirty clothes? No, so why would you send out pristine marketing and communications to a dirty database? Clean data and communication is cornerstone of success in today’s marketplace. Make sure you are reaching your customers with the messaging and communications they want and need to see when it’s the appropriate time. Here Mike will present why a clean database and progressive tech stack is sure to deliver results and enhance the customer experience and perception of your operation.

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