Day 1
Studio Three
Sep 26, 2023
3:00 pm
3:45 pm

Partnering to Bring Better Marketing Data to Dealers

Leveraging Tech and Agencies to Make More Customer Connections

About this session

In an industry where data is becoming increasingly central to marketing strategies, this panel session brings together leading tech experts and agency representatives to discuss collaboration strategies aimed at enhancing data accessibility for dealers. Delve into the nuances of forming beneficial partnerships that can aid in acquiring better marketing data, ultimately facilitating more meaningful customer connections. Attendees will gain insights into leveraging the combined strengths of technology and agencies to develop marketing strategies that are more informed, targeted, and successful.

Key Takeaways:

  1. Insights into forming beneficial partnerships with tech firms and agencies for better data acquisition.
  2. Strategies for leveraging collaborative efforts to enhance customer connections.
  3. Tips on utilizing enriched data to create more targeted and effective marketing strategies.
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