Panel: Supporting a Robust Digital Showroom

What will be covered in this session?

If consumers are looking for answers to their questions regarding a new vehicle or servicing their current one in a fast and easy manner, Is your Digital Showroom (website) ready? Is there content to assist in the process? Is technology helping or hurting the experience? Is the digital showroom staffed? Do you really know the experience you are delivering every time someone enters the Digital Showroom?

On this panel, we will discuss how to streamline, staff and connect your Digital Showroom to your in-store experience in a tactical manner so you can understand how to audit your own showroom and make the changes necessary for today's consumer.