Mini Keynote: Turning Customer Journey Insights Into Action

What will be covered in this session?

So you know you got 12,000 clicks, great, well what did they do? Are you wasting valuable ad dollars in a tight economy focusing on the wrong traffic and consumer? Are your campaigns working in your favor? In this session learn how you can take the useful information available at your fingertips and turn it into real-time action and increase the efficiency and effectiveness of your advertising efforts. You have measured it, now manage it, learn ways this data can turn into increased ROI.