Foundation Direct

The Foundation of the Future

An elegant technology solution designed to save your team time, improve your results and build the digital foundation your dealership needs for future success.

SEAMLESS AUTOMATION

Foundation’s platform leverages your inventory and pricing strategy to automate your digital advertising atop a built-in, certified set of rules and guidelines. This ensures your prospects always see accurate and personalized ads at every step on their path to purchase.

DIRECT ACCESS

Don’t leave your valuable ad dollars and strategy in the hands of multiple vendors. Foundation’s platform puts the power in your hands, giving you ownership of your accounts and direct access to Google, YouTube, Facebook and Microsoft from a single platform.

VISIBLE RESULTS

Vanity metrics like click-through rates and impressions are all too common. Foundation’s platform optimizes your ads to drive visible business outcomes, like store visits.

Former Googlers on a Mission

We started Google’s Automotive Retail team with one goal in mind: to help dealers drive more revenue through impactful digital advertising.

WHAT WE SAW

Thousands of dealers working with agencies that were behind the times with antiquated technology and an inability to evolve, resulting in cookie-cutter ads that neglected current best digital practices.

WHAT WE HEARD

We heard what dealers had to say about their digital advertising and it wasn’t pretty. Skepticism of agency margins, confusion over ambiguous results, and frustration with the lack of transparency.

WHAT WE DID

We started Foundation Direct to give Automotive Groups & Dealerships the ability to take their ad dollars directly to Google, YouTube, Facebook and Microsoft, enabling them to spend less on margin, invest more in media and drive better business results.