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None of us are inspired by sitting in a manilla-colored rectangle watching a one-way conversation for 50 minutes, 10 times in a row over 4 days. We’re not saying those workshops can’t be helpful - we just believe in adding some hot sauce to the rice and beans.
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ASOTU CON will be a participation-only event. This isn’t a conference where you sit back and listen; you are in the conversation, contributing as you learn. Our hope is that the conversations that flow from the sessions and breakouts continue beyond the 3 days in Baltimore, sending participants back feeling energized, equipped, and inspired to get home and start pushing back for their community.

Hopefully, YOU! If you’re involved in the automotive industry, you will find ASOTU CON refreshing and stimulating. With a variety of topics and sessions, there’s truly something for everyone.
We are expecting owners, managers, salespeople, industry partners, OEM representatives and more!

We knew that ASOTU CON needed to be centrally located this year, more than it was last year. So say hello to the Live! Casino Hotel Maryland to host. Everything will take place here, from the Welcome Reception to the Party with the Industry.
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Only 10 minutes from the airport and situated next to the Arundel Mills Mall, there is plenty to do locally.

Participate. Be ready to contribute your thoughts, ask questions, appear on podcasts, and most importantly, connect. You will have multiple sessions to choose from on Tuesday and Wednesday between the main and side stages.

Engage. Take the collaboration beyond the session by talking to speakers and other participants. Discuss, problem-solve and ideate. Exchange phone numbers and connect on social media.
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Represent. On Wednesday night, be prepared to vibe with the entire dealership community as the venue goes into full-fledged entertainment mode. A happy hour and epic concert featuring Nashville’s best party band will be available to all participants. Prepare for the number of party goers to swell to thousands as we invite EVERYONE who works at a dealership within 50 miles of Baltimore to join us. Get ready to throw down with service advisors, BDC reps, lot attendants, receptionists, techs, janitors, and anyone else on the payroll!

More than ever, there is pressure on the automotive industry. Electric vehicles, direct-to-consumer sales, start-ups, and unprecedented supply and demand factors are some of the components that have brought us to this critical moment.
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While we can’t always control these factors, we can control how we respond. Our answer is collaboration. Within the environment of ASOTU CON, we learn from each other and come up with solutions together.