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Unlock Early Access & Save Big!
Grab Early-Bird pricing—save on your ticket and secure your spot at the year’s premier event. Limited time only!
May 12–15, 2026 / Casino & Hotel — Maryland
Get your tickets
Tickets to ASOTU CON will go fast. Secure your spot in Baltimore at prices even your penny-pinching grandma would get excited about!
Frequently Asked Questions
What makes ASOTU CON different?
At ASOTU CON, it's all about diving deep into the nitty-gritty of the auto world. Think of it as a giant roundtable where everyone from execs to enthusiasts shares the spotlight. We're talking electric cars, direct sales, you name it – the big shifts shaking up the industry. And it's not just shop talk; we're bringing in voices from all over retail and culture to spice things up
The best part? It’s a two-way street – no monologues here! We're all about hashing out real problems and brainstorming solutions together. That's why context, connection, and conversation are such a big deal here. It's about understanding the bigger picture, making genuine connections, and having those important, sometimes tough, conversations that really drive change
Who should attend?
ASOTU CON is built for automotive leaders responsible for people, performance, and long-term relevance. That includes dealer principals, GMs, COOs, department leaders, and operators making real decisions about growth, profitability, technology adoption, and team structure.
It’s also for leaders who understand that AI, automation, and new tools only create advantage when the human systems behind them are designed to execute. If you’re accountable for outcomes, culture, and how your organization runs day to day, this event is for you.
Why Baltimore again?
Baltimore, or more accurately, the Live! Casino & Hotel, has become home for ASOTU CON because it reflects what this event is about. It’s accessible, walkable, and built for real connection, not trade-show sprawl. When everyone stays close, the conversations go deeper and the relationships last longer.
More importantly, returning to the same city lets us focus on the work instead of relearning logistics every year. The result is a better run event, stronger community continuity, and more time spent in the rooms that actually matter. This isn’t about novelty. It’s about creating an environment where meaningful, operational conversations can happen without friction.
What should I be prepared for?
Come ready to engage. ASOTU CON is not a passive conference where you sit in the back and take notes. The value comes from conversations, disagreement, and working through real problems with other operators.
You should also be prepared for ideas that challenge how you currently run your business. The sessions are practical, the conversations are candid, and the focus is on execution, not theory. Expect to leave with clearer thinking, sharper priorities, and follow-up work to do when you get home.
Will there be a room block?
Yes. We offer a dedicated ASOTU CON room block at our host hotels, negotiated at a preferred rate for attendees. Details and booking links are provided after registration and are also available on the event website.
We recommend booking early. The room block is limited and typically fills quickly due to the size and walkability of the area.
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