About ASOTU

‘ASOTU’ is short for ‘Automotive State of the Union’ and is a Dealer owned auto industry media company. The two day ASOTU CON conference features a progressive line up of speakers, Dealers, and operators from across the country representing over 1000 rooftops. The event is great for management teams and is designed with a holistic approach in mind.

Sessions include over 35 keynotes, panels, and workshops covering a wide variety of topics across the business. There will also be a trade show floor featuring vendors across all areas of the business including tech, media, education, and recruiting.

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The featured Keynote speaker is Jesse Cole, Owner of the Savannah Bananas baseball team with a 1,000,000 person waiting list for tickets and the subject of the ESPN Documentary Bananaland. Jesse is an electric speaker who will be inspiring us around creating an unforgettable customer experience.

There will also be great food throughout and and an evening event on the final night featuring Nashville’s hottest party band, 12 South.

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Session Topics Include:

  • -Scaling multi-store groups and systems
    -Sales and BDC
    -Fixed Ops Best Practices
    -Online Retailing
    -Customer Experience Best Practices
    -Marketing, Brand, and leveraging Data
    -Recruiting and Company Culture Development
    -Live podcast interview

Speakers Include:

  • -Mike Stanton, NADA President
    -Steve Greenfield, Automotive Ventures
    -Kimberly Barta, Group 1 Automotive
    -Michael Fader, Mile One Holdings
    -Mike Cavanaugh, Lithia and Driveway
    -Liza Borches, Carter Myers Automotive
    -Rick Ricart, Ricart Automotive
    -Ed Roberts, Bozard Lincoln Ford
    -and MANY more (
    see the growing list here)

Get your tickets now for this energizing collaboration!

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