.svg)
.svg)
May 12–15, 2026 / Casino & Hotel — Maryland
About ASOTU
Our vision is a future where the automotive industry thrives by embracing connection, creativity, and community.
Alone, we can only go so far. Together, we can change the game. That’s whyMore Than Carsis built on community—dealers, employees, customers, all working towards a common vision.
We Believe
The heart of More Than Cars is this: People come first. Whether it's customers, team members, or communities, we prioritize human connection. Cars are the business, but people are the mission.
.avif)
04
EPIC DAYS
34+
SESSIONS
650+
PARTICIPANTS
2500+
DEALER VOICES REPRESENTED
.avif)
Our Vision
We believe dealerships are hubs of cultural change, and the people behind the wheel will matter just as much as the vehicles they drive.
We host events like ASOTUCONand produce content like More Than Cars with the desire to see this as a reality in every city that had a dealership.
.avif)
.avif)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)