The Rebirth of the Automotive Conference

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2023 Dates coming soon!

Dealers, OEMs, Industry Partners, and Experts from beyond Automotive came together in a truly collaborative event.

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Welcome to the Collaboration

A new way of Retail Automotive is coming alive. Shouldn’t the way Dealers and Industry Partners activate together also be reborn? Be prepared to experience bursts of engaging insights through meaningful engagement with the best and brightest in and beyond the industry.

Attendees: not allowed.

Participants: welcome home.

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Xfinity Live! at Night

Xfinity Live!

1100 Pattison Ave.
Philadelphia, PA 19148

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A Venue Like No Other

Environment is everything. That’s why we chose this modern sports venue full of flexibility and energy to be ground zero for ASOTU CON 2022. Xfinity Live! in the heart of South Philadelphia, conveniently located just steps away from Citizens Bank Park, Lincoln Financial Field and the Wells Fargo Center and its only eight minutes from the airport. You’re welcome.

With rich multimedia, in-house food options, and a multitude of indoor and outdoor spaces, you won’t want to leave. Did we mention there’s literally a Geno’s Steaks stand inside the main hall?

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The Automotive Industry is on the precipice of a new age. Electric vehicles, direct-to-consumer sales, start-ups, and unprecedented supply and demand factors have brought innovation and collaboration to the forefront of the conversation: it might get a little rowdy.

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Industry Experts

With speakers stretching beyond Automotive, we’re bringing the heat from across retail and culture.

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Real Talk Panels

Nothing is off-limits in these live conversations. Except sales pitches, of course. 

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This isn’t a one way conversation, we’re going to be solving real problems: together. 

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All Inclusive

Industry content, meals, and entertainment all in one place. You won’t need (or want) to leave.

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Sunday, Sept 11th

Welcome Reception

Be among the first to visit Gregg Ciocca’s brand new flagship Subaru store! Check out the immense atrium, 3-story vehicle lift, and dynamic service drive. A venue to set the tone of bigger thinking from day one of ASOTU CON.

-Great food and drink
-Live entertainment
-Charitable initiative
-Dealership Tours

Monday, Sept 12th

Full day of participation

Breakfast service will begin at 7:30am to prepare everyone for a full day. The show will open with fresh keynotes and conversations from the main stage. Participants will break out to side venues for discussions in the areas of operations, marketing, technology, leadership, culture, and sales.

We have scheduled plenty of time for participants to engage our activation floor, Pitch Tank Live, and other elements, like a live podcast booth.

Monday Evening

A Concert For All

We’ve never seen an Auto Industry event that included the entirety of the Dealership.

That’s why we’re inviting everyone from every Dealership in the Greater Philadelphia area to attend a live show with great music, giveaways, and more.

We want to ignite and fan the fire of Retail Auto in the hearts of technicians, detailers, salespeople, receptionists, and everyone in between.

Tuesday, Sept 13th

Refresh & Energize

We are taking a half-day approach that is actually worth staying for. Encouraging guests to get home refreshed means also curating content for the final day that leaves you feeling energized to go back and implement.

With breakout sessions designed to drive practical takeaways by wrapping together the previous day’s learning and keynote speakers, this will be a final day to remember.

Oh, and plenty of coffee too!

Word On The Street

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James Orsini

President, The Sasha Group

Such a great time participating in this year's ASOTU event. Sharing on the importance of corporate culture and its ROI for businesses never gets old.

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David Long

Executive GM, Hansel Auto Group

The amount of relevant content that helps me and my team guide our business has been priceless.

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Matt Lasher

Director of Markeing, West Herr Auto Group

The ASOTU was a first class content series with industry experts. Fun, informative, and interactive!"



Why is ASOTU putting on a conference? 

We connect with hundreds of people on a regular basis through Zoom calls, social media, and other day-to-day interactions. Something special happens when the ASOTU community steps out of their regular routine and into the energy of a new space, together: our minds open, innovative juices start flowing, and we can leap forward years (or decades) as we catch the vision for what is actually possible. That’s why.


What makes ASOTU CON different?

None of us are inspired by sitting in a manilla-colored rectangle watching a one-way conversation for 50 minutes, 10 times in a row over 4 days. We’re not saying those workshops can’t be helpful - we just believe in adding some hot sauce to the rice and beans.

ASOTU CON will be a participation-only event. We have completely crafted 3 days in Philly to send participants back feeling energized, equipped, and inspired to get home and start pushing back for their community.


No one does Philly...what gives!?

Philadelphia is the birthplace of troublemaking in America. The spirit of community and banding together to do things a new way is strong. Practically speaking, the proximity, layout, and venue are ideal for an easy and energizing experience.

There are direct flights to PHL from most cities. Once you land at the airport, you’re only 8 minutes from the venue, which is a short walk from our primary hotel: the beautiful Live! Hotel & Casino. The welcome reception will be at the brand new, state-of-the-art flagship Subaru store, Ciocca Subaru and is only moments away from the venue. And then, there’s the venue itself. The ability to house our entire event including an epic concert Monday night is second to none. 

Paul grew up less than a mile from the venue and would be more than happy to tell you about the best secret cheesesteak spots and give you directions to the Rocky statue so you can run up the legendary stairs of the Philadelphia Museum of Art and jump up and down like you’re ready to take on the world…because you will be.


What should I be prepared for?

Participate. Be ready to contribute your thoughts, ask questions, participate in podcasts, and most importantly, connect. You will have multiple sessions to choose from on Monday and Tuesday between the main and side stages focusing on various topics in the areas of operations, marketing, technology, leadership, culture, and sales.

On Monday night, be prepared to vibe with the entire dealership community as the venue goes into full-fledged entertainment mode. Activities like a silent disco (google it), karaoke, live DJs, and an outdoor concert featuring Nashville’s best party band will be available to all participants. Prepare for the number of party goers to swell from 600 to thousands as we invite EVERYONE who works at a dealership within 50 miles of Philadelphia to join us. Get ready to throw down with service advisors, BDC reps, lot attendants, receptionists, techs, janitors, and anyone else on the payroll!


Who will be there?

Hopefully, YOU! We’ll also be hosting Dealers (including ALL of our ASOTU Dealer-investors), speakers from inside and outside auto, the sharpest minds from our collaborators and industry partners, and at least one New York Times Best Seller. All in all, we’re expecting over 450 Dealer personnel. 

We'll continually announce guests, but trust us, this is the place you’ll want to be.


Will there be a room block?

Yes. Our friends at the brand new Live! Hotel & Casino have allocated most of their rooms to us. Great rates and gorgeous rooms await those who book early. We’ve also secured special rates at the nearby Courtyard Marriott in the historic Navy Yard. There are also plenty of other hotels around the airport and Center City, including a Four Seasons and Ritz Carlton if you’re feeling extra fancy.

Get access to all of the sessions that happened in this First-Of-It's-Kind Automotive Event!