May 14-17, 2024

Where innovative ideas in Auto are born.

ASOTU CON is where the Retail Auto Industry gathers to innovate and create. Through the power of shared ideas, experiences, and real community, practitioners and industry partners work out the next round of best-practices in real time.

ASOTU CON 2024 Sub Mark
Presenting Sponsor:
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Stay Tuned: Collaborator Announcements Begin Soon!!
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Say goodbye to recycled monologues, Say hello to fresh perspective.

The best conversations bring out the best in everyone involved. ASOTU CON is where the industry says and hears it first through panels, podcasts, and presentations that inspire the participation of everyone in the room.

Attendees: not allowed.

Participants: welcome home.

Get Tickets Now!
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A Step Up

We are headed back to Live! Casino Hotel Maryland, where last year attendees were stunned by the conference experience! With everything being in one place, it will make it easy to navigate from room to venue to dinner.

Nestled next to Arundel Mills Mall, there is plenty to do locally and the Baltimore airport is just a 10 minute drive from the front door.

Get Tickets Now!See the Venue


The Automotive Industry is on the precipice of a new age. Electric vehicles, direct-to-consumer sales, start-ups, and unprecedented supply and demand factors have brought innovation and collaboration to the forefront of the conversation: it might get a little rowdy.

Industry Experts

With speakers stretching beyond Automotive, we’re bringing the heat from across retail and culture.

Real Talk Panels

Nothing is off-limits in these live conversations. Except sales pitches, of course. 


This isn’t a one way conversation, we’re going to be solving real problems: together. 

All Inclusive

Industry content, meals, and entertainment all in one place. You won’t need (or want) to leave.

Word On The Street

Erikka Tiffani Wells Headshot

Erikka Tiffani Wells

Senior Sales Manager, Walser Automotive Group

"An automotive conference for those who don’t do conferences. Top tier networking, innovative solutions, and courageous conversations. ASOTU just raised the bar."

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Jack Salzman

Owner, Gastonia CDJR and Lake Norman CDJR

The 16,000+ franchised dealers in the US should be thankful for the movement you have started. Together we can show the OEM’s that the franchise model is still the best way to connect customers with vehicles. Keep up the awesome work!

Brian Brown Headshot Small

Brian Brown

VP / Sales at Motive

I've been to so many conferences in so many industries over the years and ASOTU CON was definitely in the top tier. Congratulations on a great event and thank you for putting it together. Looking forward to the next one!"



What makes ASOTU CON different?

At ASOTU CON, it's all about diving deep into the nitty-gritty of the auto world. Think of it as a giant roundtable where everyone from execs to enthusiasts shares the spotlight. We're talking electric cars, direct sales, you name it – the big shifts shaking up the industry. And it's not just shop talk; we're bringing in voices from all over retail and culture to spice things up.

The best part? It’s a two-way street – no monologues here! We're all about hashing out real problems and brainstorming solutions together. That's why context, connection, and conversation are such a big deal here. It's about understanding the bigger picture, making genuine connections, and having those important, sometimes tough, conversations that really drive change.


Who should attend?

YOU! If you’re involved in the automotive industry, you will find ASOTU CON refreshing and stimulating. With a variety of topics and sessions, there’s truly something for everyone.

We are expecting owners, managers, salespeople, industry partners, OEM representatives and more!


Why Baltimore again?

Back in Baltmore by popular demand!

Baltimore was chosen once more for its central location and the lively atmosphere it offers. The Live! Casino Hotel Maryland, just 10 minutes from the airport and adjacent to the Arundel Mills Mall, provides the perfect mix of accessibility and local charm.

This venue sets the stage for everything from the Welcome Reception to the Party with the Industry. In Baltimore, attendees can expect a seamless blend of convenience and vibrant local experiences, making it an ideal setting for networking, learning, and celebrating at ASOTU CON.


What should I be prepared for?

Get Ready to Jump In: Think of ASOTU CON as a big brainstorming session. You'll be right in the mix, sharing ideas, asking questions, and maybe even hopping onto a podcast. With sessions across the main and side stages, there's always something to catch your interest.

Learning Galore: This isn't just another conference. You're going to walk away with real, actionable insights. From the latest industry trends to innovative strategies, you'll learn from the best in the biz. It's all about leveling up your knowledge game.

Networking Like a Pro: After the sessions, the conversation's just getting started. Chat up speakers, exchange ideas with peers, and don’t forget to swap those contact details. This is your chance to build a network that counts.

And Yes, There's a Party: Wednesday night is all about fun. Imagine a happy hour and a rocking concert rolled into one. It's the perfect way to unwind, meet the whole dealership community, and, of course, show off your dance moves!


Why is ASOTU CON in May this year?

More than ever, there is pressure on the automotive industry. Electric vehicles, direct-to-consumer sales, start-ups, and unprecedented supply and demand factors are some of the components that have brought us to this critical moment.

While we can’t always control these factors, we can control how we respond. Our answer is collaboration. Within the environment of ASOTU CON, we learn from each other and come up with solutions together.


Will there be a room block?

Yes. The venue is home to our primary room block at Live! Casino & Hotel Maryland. Great rates and gorgeous rooms await those who book early. There are also many other hotels located minutes away from the venue.

Get your tickets now for this epic event of energizing conversations!