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Progress REQUIRES
PRESENCE
Dealers, Industry Partners, and Innovators know that the most substantial progress happens when people are together in one place. ASOTU CON brings together the most progressive industy practitioners in an environment that feels immediately collaborative.
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May 12–15, 2026 /
Live Casino & Hotel — Maryland
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Everything
IN ONE PLACE
04
EPIC DAYS
34+
SESSIONS
650+
PARTICIPANTS
2500+
DEALER VOICES REPRESENTED
A STEP UP
We are headed back to Live! Casino & Hotel Maryland, where experience meets excellence! With everything being in one place, it makes it easy to navigate from room to venue to dinner.
Nestled next to Arundel Mills Mall, there is plenty to do locally and the Baltimore airport is just a 10 minute drive from the front door.
Hanover, Maryland
May 12-15 2026
Hanover, Maryland
May 12-15 2026
Hanover, Maryland
May 13-16 2026
Casino Hotel, Maryland
May 13-16 2026
The Movement
is real
My favorite part of ASOTU CON is the people, the environment, and the vibe. I am so here for it and I can't wait for next year.
The details are done exquisitely. The recharge lounge, the racing, all of the things add up to a really great vibe and it was very very fun, very interactive.
ASOTU continues to step up their game. This year there's so many progressive dealers and they bring to us what they're doing. It allows us the opportunity to continue to enhance our game and raise the level when we get back.
It's more than just sales. It's more than just products. It's more than opportunity. It's about a community coming together and talking about things that really matter.
I got into the auto industry so that I could change the auto industry. I never thought in a million years that I would find people that thought exactly like me.
The environment, the network, the people here. I tell everybody it's different.
The conversations around the happy hours and lunch, it's just a great experience all the way around
I love this conference because it just combines like -minded people that loves people more than cars and just coming together and just re -energizing.
An automotive conference for those who don’t do conferences. Top tier networking, innovative solutions, and courageous conversations. ASOTU just raised the bar.
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Frequently Asked Questions
At ASOTU CON, it's all about diving deep into the nitty-gritty of the auto world. Think of it as a giant roundtable where everyone from execs to enthusiasts shares the spotlight. We're talking electric cars, direct sales, you name it – the big shifts shaking up the industry. And it's not just shop talk; we're bringing in voices from all over retail and culture to spice things up
The best part? It’s a two-way street – no monologues here! We're all about hashing out real problems and brainstorming solutions together. That's why context, connection, and conversation are such a big deal here. It's about understanding the bigger picture, making genuine connections, and having those important, sometimes tough, conversations that really drive change
ASOTU CON is built for automotive leaders responsible for people, performance, and long-term relevance. That includes dealer principals, GMs, COOs, department leaders, and operators making real decisions about growth, profitability, technology adoption, and team structure.
It’s also for leaders who understand that AI, automation, and new tools only create advantage when the human systems behind them are designed to execute. If you’re accountable for outcomes, culture, and how your organization runs day to day, this event is for you.
Baltimore, or more accurately, the Live! Casino & Hotel, has become home for ASOTU CON because it reflects what this event is about. It’s accessible, walkable, and built for real connection, not trade-show sprawl. When everyone stays close, the conversations go deeper and the relationships last longer.
More importantly, returning to the same city lets us focus on the work instead of relearning logistics every year. The result is a better run event, stronger community continuity, and more time spent in the rooms that actually matter. This isn’t about novelty. It’s about creating an environment where meaningful, operational conversations can happen without friction.
Come ready to engage. ASOTU CON is not a passive conference where you sit in the back and take notes. The value comes from conversations, disagreement, and working through real problems with other operators.
You should also be prepared for ideas that challenge how you currently run your business. The sessions are practical, the conversations are candid, and the focus is on execution, not theory. Expect to leave with clearer thinking, sharper priorities, and follow-up work to do when you get home.
Yes. We offer a dedicated ASOTU CON room block at our host hotels, negotiated at a preferred rate for attendees. Details and booking links are provided after registration and are also available on the event website.
We recommend booking early. The room block is limited and typically fills quickly due to the size and walkability of the area.
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