May 12–14, 2026 / Live Casino & Hotel — Maryland

Topics and Agenda

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BASIC AGENDA

VIEW Full AGENDA
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Tuesday, May 12th
10:00 AM - 7:30 PM
8:00 AM - 5:00 PM |
ASOTU CON Registration Open
10:00 AM - 10:45 AM |
AutoIndustry.Ai Summit Opening Keynote
10:45 AM - 11:45 PM |
AutoIndustry.Ai Summit Ai Show 'n Tell Session One
11:45 AM - 12:15 PM |
AutoIndustry.Ai Summit Lunch
12:15 PM - 1:15 PM |
AutoIndustry.Ai Summit Ai Show 'n Tell Session Two
1:15 PM - 1:45 PM |
AutoIndustry.Ai Summit Dealership Operations Panel
2:00 PM - 3:00 PM |
AutoIndustry.Ai Summit Workshop - Prompting and Programming
3:00 PM - 3:45 PM |
AutoIndustry.Ai Summit Closing Keynote
5:30 PM - 7:30 PM |
ASOTU CON Welcome Reception
Wednesday, May 13th
7:00 AM - 6:30 PM
7:00 AM - 8:30 AM |
Registration, Breakfast and the Automotive Troublemaker Live
8:30 AM - 10:30 AM |
Main Stage Welcome, Keynote and Panels
10:30 AM - 11:15 AM |
Exhibit Hall Open
11:15 AM - 12:00 PM |
Pitch Tank Prelims, Podcast Stage
12:00 PM - 1:00 PM |
Lunch
1:00 PM - 4:00 PM |
Breakout Sessions
4:00 PM - 5:30 PM |
Main Stage Panels and Keynotes
5:30 PM - 6:30 PM |
Night 1 Happy Hour
Thursday, May 14th
8:30 AM - 6:00 PM
7:00 AM - 8:30 AM |
Registration, Breakfast and the Automotive Troublemaker Live
8:30 AM - 10:30 AM |
Main Stage Mini-Keynotes and Steve Greenfield
10:30 AM - 11:15 AM |
Exhibit Hall Open
11:15 AM - 12:00 PM |
Breakout Sessions
12:00 PM - 1:00 PM |
Lunch
1:00 PM - 4:00 PM |
Breakout Sessions
4:00 PM - 5:00 PM |
Vehicles For Change Car Giveaway and Closing Keynote
5:00 PM - 6:00 PM |
Night 2 Happy Hour

Detailed Agenda

VIEW AGENDA BY STAGE
TUESDAY
WEDNESDAY
THURSDAY

May 12

Tuesday

10:00 am

10:15 am

AI Summit - Intro

May 12

Tuesday

10:15 am

10:45 am

AI Summit - Opening Keynote

Zach Shefska

May 12

Tuesday

10:45 am

11:45 am

AI Summit - Show n Tell #1

May 12

Tuesday

12:15 pm

1:15 pm

AI Summit - Show n Tell #2

Gary Ladue HeadshotAJ McGowan ASOTU CON Headshot

May 12

Tuesday

1:15 pm

1:45 pm

AI Summit - Building the Data Foundation Your AI Strategy Actually Needs

Stop guessing and start scaling by turning your messy data into a high-performance engine for AI-driven growth.

Moderator:

Paul J Daly

Elijah Surratt headshot for ASOTU CONKyle Mountsier Headshot ASOTU CON Speaker

May 12

Tuesday

2:00 pm

3:00 pm

AI Summit - Prompting/Vibe Coding Workshop

Master the art of the prompt to unlock liquid-fast workflows and transform how your team interacts with AI.

May 12

Tuesday

3:00 pm

3:45 pm

AI Summit - Closing Keynote

May 12

Tuesday

3:45 pm

4:00 pm

AI Summit - Outro

May 13

Wednesday

7:00 am

8:30 am

Influencer Meetup

May 13

Wednesday

7:00 am

8:30 am

WOCAN Breakfast Meetup

Diego Rojas ASOTU CON 26Mike Cavanaugh Headshot ASOTU CON SpeakerAndrew Guelcher ASOTUCON Speaker

May 13

Wednesday

8:30 am

9:30 am

The Year of the Human

Rediscover the power of real connection and human-centric leadership in an increasingly automated industry.

Moderator:

Paul J Daly

Jamie Darvish ASOTU CON 26Greg Uland ASOTU CON Headshot

May 13

Wednesday

9:30 am

10:00 am

How Some Dealers Are Winning with AI and Others Are Being Left In The Dust

Stop guessing and start gaining the competitive edge

Moderator:

Paul J Daly

Patrick Abad Headshot ASOTU CON SpeakerDanny Zaslavksy ASOTU Con Headshot

May 13

Wednesday

10:00 am

10:30 am

Master Class In Service To Sales From The Dealers Writing The Playbook

Steal the strategies from the industry's top operators to turn your service drive into a high-octane sales engine.

Moderator:

Kyle Mountsier

Steve Greenfield Headshot ASOTU CON Speaker

May 13

Wednesday

11:15 am

11:55 am

Pitch Tank - Studio 3

Moderator:

Michael Cirillo

Zack Freed Asotu Con 2026 HeadshotASOTU Con Headshot

May 13

Wednesday

11:15 am

12:00 pm

Pitch Tank - Studio One

Moderator:

Kyle Mountsier

ASOTU Con Headshot

May 13

Wednesday

11:15 am

12:00 pm

Pitch Tank - Studio Two

Moderator:

Paul J Daly

David Steinberg ASOTU CONGray Scott Headshot

May 13

Wednesday

1:00 pm

1:30 pm

What a Dealer CDP Must Do to Be Worth Buying

Discover the non-negotiable features that turn a CDP from a line item into a powerhouse profit center.

Moderator:

Kyle Mountsier

John Gottschalk headshot for ASOTU CONMax Muncey Headshot for ASOTU CONChad Graves Headshot

May 13

Wednesday

1:00 pm

1:30 pm

Why Online Reputation Has Become the Biggest SEO & GEO Ranking Factor

Master the local search game by leveraging customer trust to dominate search results and map rankings.

Moderator:

Michael Cirillo

Ephraim Barcelo headshot for ASOTU CONRyan SokoloffJoe Castelino Asotu Con 2026 Headshot

May 13

Wednesday

1:45 pm

2:15 pm

Mobile Service Is A Dealer-Wide Initiative, Not Just a Fixed Ops Play

Break down the silos and leverage mobile service to drive customer lifetime value across every department in your dealership.

Dan Shine

May 13

Wednesday

1:45 pm

2:15 pm

Why Your Dealership Systems Are Keeping You Reactive and How to Fix Them

Stop playing defense and start driving results by turning your CRM from a digital filing cabinet into a proactive growth engine.

Matthew Haiken HeadshotASOTU headshot Cuyler Owens

May 13

Wednesday

2:30 pm

3:00 pm

How To Leverage Your Existing Review Data To Elevate Customer Interactions

Turn your pile of feedback into a roadmap for high-impact service and unbeatable customer loyalty.

Frank Ziede

Asotu Con Jarrod Kilway HeadshotASOTU Con Headshot

May 13

Wednesday

2:30 pm

3:00 pm

The New Division of Labor: What AI Should Do vs. Your Team

Moderator:

Paul J Daly

Amber Starr ASOTU CON headshot

May 13

Wednesday

3:15 pm

3:45 pm

Why the Customer Experience Is Being Won (or Lost) by How You Deliver Information

Master the art of transparent communication to build unbreakable trust and dominate the modern car-buying journey.

Moderator:

Glenn Pasch

Frank Knox headshot for ASOTU CONRob Dell headshot for ASOTU CON

May 13

Wednesday

3:15 pm

3:45 pm

Why The Future of Acquisition Belongs To The Humans

Discover why high-touch human connection remains your greatest competitive advantage in a high-tech world.

ASOTU Con HeadshotASOTU Con HeadshotZack Freed Asotu Con 2026 Headshot

May 13

Wednesday

5:00 pm

5:45 pm

Pitch Tank Final

Damon Lester Headshot

May 14

Thursday

7:00 am

8:30 am

Breakfast Session - Take The Cape Off

A conversation about leadership, identity, and the weight you were never meant to carry alone.

Steve Greenfield Headshot ASOTU CON Speaker

May 14

Thursday

7:00 am

8:30 am

Fast Start

An invite-only gathering for early-stage founders building the future of automotive

May 14

Thursday

7:00 am

8:30 am

NCM Member Breakfast

Brian Benstock HeadshotPatrick Abad Headshot ASOTU CON Speaker

May 14

Thursday

8:30 am

9:45 am

Morning Mini-Keynotes

Hear from some of the sharpest operators in the game

Steve Greenfield Headshot ASOTU CON Speaker

May 14

Thursday

9:45 am

10:30 am

The Future of Automotive

Zac Kinch ASOTU CON Headshot

May 14

Thursday

10:30 am

11:00 am

How to Launch Employee-Driven Social Without Brand Risk

Empower your team to become brand influencers while keeping your dealership's reputation locked down and bulletproof.

Joe Castelino Asotu Con 2026 Headshot

May 14

Thursday

11:15 am

11:45 am

How Dealers Are Increasing RO Count Through Lifecycle Management

Unlock hidden revenue and build lifelong customers by mastering the art of proactive service retention.

ASOTU Con Erroll Bomar III HeadshotJamie Darvish ASOTU CON 26Jonathan Neal headshot for ASOTU CON

May 14

Thursday

11:15 am

11:45 am

How Dealers Are Winning by Meeting Customers Where, When and How They Want to Buy

Master the art of modern, customer-centric retail.

Moderator:

Paul J Daly

Elijah Surratt headshot for ASOTU CONTravis Hafer headshot for ASOTU CON

May 14

Thursday

1:00 pm

1:30 pm

How to Deploy First-Party Data As Your Dealership's Biggest Marketing Advantage

Stop renting your audience and start owning your market by turning your customer data into a dominant competitive edge.

Ed Roberts ASOTU CON SpeakerKArl Murphy headshot for ASOTU CON

May 14

Thursday

1:00 pm

1:30 pm

How to Drive Client Retention and Increased Gross Profits with Mobile Service

Unlock New Revenue Streams and Unshakable Loyalty by Taking the Service Bay Directly to Your Customers

Ben Hadley Headshot

May 14

Thursday

1:45 pm

2:15 pm

How to Align Customer Experience In Your Store, Your Brand, and Your Website

Bridge the gap between your physical and digital storefronts to create a seamless journey that turns shoppers into lifelong fans.

Carla Cosenzi ASOTU CON 26

May 14

Thursday

1:45 pm

2:15 pm

How To Unlock Business Growth Through Community Investment

Discover how turning your dealership into a community cornerstone drives long-term loyalty and scales your bottom line.

Moderator:

Paul J Daly

Gary Ladue HeadshotASOTU CON Headshot

May 14

Thursday

2:30 pm

3:00 pm

How To Win In Modern Search By Balancing SEO, GEO, and AEO Efforts

Dominate the search landscape by mastering the new frontier of Generative Engine Optimization and AI-driven discovery.

Moderator:

Kyle Mountsier

Tom Kondrat

May 14

Thursday

2:30 pm

3:00 pm

The Conversion Gap: Why Leads Are Quietly Quitting Your Store

May 14

Thursday

3:15 pm

3:45 pm

How Dealers Cut 20% of Their Tech Stack Without Losing Capability

Tim Berg

May 14

Thursday

3:15 pm

3:45 pm

How to Build a Buy Center That Actually Produces Cars

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