Day 3
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Studio One
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May 14, 2026
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1:45 pm
-
2:15 pm

How To Unlock Business Growth Through Community Investment

About This Session

Your dealership isn't just a building on a lot—it’s a heartbeat in your hometown. If you're still viewing community involvement as a tax write-off instead of a growth engine, you're leaving money and loyalty on the table.

This session dives deep into the symbiotic relationship between local impact and fiscal growth. We’re moving past the "giant check" photoshoots and into the world of sustainable, high-impact community investment that builds an unbreakable brand and a recession-proof customer base.

Key Takeaways:

  • The "Cornerstone Strategy": How to align your brand with causes that resonate with your specific market
  • How to measure the ROI of community initiatives (beyond just "feeling good")
  • Tactics for engaging your staff in local outreach to boost retention and internal culture
  • Case studies of dealerships that scaled their bottom line by putting their community first

Stop being a vendor and start being a neighbor. Your growth depends on it.

Speakers

Carla Cosenzi ASOTU CON 26

Carla Cosenzi

President, TommyCar Auto Group

James Seale

Partner & GM, Granbury Kia

Mike Lucki Headshot

Michael Lucki

General Manager, Riverhead Mazda

moderator

Paul J Daly Headshot ASOTU CON Founder

Paul J Daly

Founder/CEO, ASOTU