Day 3
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Studio One
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May 14, 2026
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1:00 pm
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1:30 pm

How To Respond When The Manufacturer Pulls The Plug On EVs

About This Session

The headlines say one thing, but your showroom floor says another. When OEMs hit the brakes on their electric ambitions, you’re the one left holding the keys—and the inventory.

This session is for the dealers who refuse to be sidelined by shifting corporate mandates. We’re sitting down with top-performing EV dealers who have stopped waiting for manufacturer permission and started building their own electric empires.

Key Takeaways:

  • How to build a resilient EV sales strategy that isn't dependent on OEM marketing budgets
  • Identifying and capturing the "orphan" EV service market in your backyard
  • Staffing and training tactics that turn skeptics into specialists
  • Real-world models for profitable pre-owned EV operations

The future isn't canceled—it's just moving faster than the factory. Are you ready to lead the charge?

Speakers

Matthew Haiken Headshot

Matthew Haiken

Retailer Principal, Prestige Collection Auto

Ryan Osten Headshot

Ryan Osten

CEO and Co-Founder, Lyteflo

John Foley Headshot

John Foley

Co-Founder/President, Recharged