Agenda By Stages

Main Stage

Filled with top retail specialists from inside and outside the industry, the main stage will be your place to find the highest level of innovation for your store.

The Automotive Troublemaker LIVE

Join in a Behind the Scenes LIVE podcast recording and stream as you enter and get registered and grab breakfast.

Opening Keynote: Solving The Experience

We will be discussing all of the great opportunities to learn and grow together during ASOTU CON.

Nicole Lipkin, Psy.D., MBA

Keynote: Mental Agility for Troublemakers

Mental agility - the ability to flex our mindset, emotions and behavior to adapt and adjust during the good, bad and ugly times.

Panel: Navigating Real-Time Transformation, Technology and Opportunity

A discussion on OEM, retail and disruptive forces that are reshaping the industry and rebalancing the pathway to progress.

Premier Keynote: "So We Had To..."

Every day we are faced with challenges that force us to innovate. Learn from Jim McKelvey's perspective on innovation.

Premier Keynote: The First Rule in Business

Succeeding in business is about evolution instead of revolution and there is one clear key to evolving…staying in business!

Party @ Xfinity Live!

A concert and party to ignite and fan the fire of Retail Auto in the hearts of any dealership employee as we vibe as an industry.

GM3X Live with Glenn Lundy

Energy like you have never seen to start your day with Glenn Lundy from the Main Stage!

The Automotive Troublemaker LIVE Day 2

Join in a Behind the Scenes LIVE podcast recording and stream as you enter after a long day 1 and grab breakfast.

All Things Used Cars LIVE!

Join David Long & a host of panelists as we discuss the real-time used car market & how top operators are handling current challenges.

Keynote: Innovating With Heart and Head

Drawing from Emotional and Intellectual Intelligence to Drive Forward a Culture of Innovation and Imagination

Closing Keynote: Love People More Than You Love Cars

Paul & Kyle close the conference and drive home the intention we believe can shift the narrative of franchise retail automotive.

Mar/Tech Stage

From new tech solutions to connecting customer experience and current tech, this room will have your mind imagining all the cool things you can do with your tech stack.

Mini Keynote: Our Data Has an Automotive Problem

Mike Colacchio

Day 2

Marketing & Technology

10:30 am

10:50 am

Mini Keynote: Our Data Has an Automotive Problem

Building systems and structures to cleanse data and execute progressive customer strategies across marketing and customer experience.

Marketing & Technology

10:50 am

11:10 am

Mini Keynote: A New Standard for Connected Data

From STAR standards to practical steps, learn what a connected ecosystem looks like in the future of automotive tech.

Marketing & Technology

11:10 am

11:30 am

Mini Keynote: Turning Customer Journey Insights Into Action

Learn how to look at your digital showroom journey just like you look at every customer who pulls on your lot.

Marketing & Technology

11:30 am

12:00 pm

Panel: Whose data? Whose customer?

Millions of data points are collected every second and it can be hard to make sense of it all. We will work to do just that!

Marketing & Technology

1:00 pm

1:55 pm

Pitch Tank by Auto Genius

The most riveting and fast moving pitch series in automotive!

Marketing & Technology

2:00 pm

2:25 pm

Panel: Unifying a Dealer’s Vendor Team

Your team is bigger than you think. Learn proven strategies for bringing your partners together to accomplish the goal of great CX.

Marketing & Technology

2:30 pm

3:55 pm

Dealers Pitching Vendors

The most riveting and fast moving pitch series in automotive!

Marketing & Technology

9:30 am

9:55 am

Panel: Real v. Perceived No Trespassing Signs

Breaking Down the Perceived Barriers that Inhibit Innovation & Creation

Marketing & Technology

10:00 am

10:25 am

Panel: Creating Content That Crushes

From TikTok to YouTube to Traditional Content and Everything In Between, how to scale your content strategy.

Marketing & Technology

10:30 am

10:55 am

Panel: Real Strategies For Your Media Mix

Creating a Dynamic Organic and Paid Media Strategy Across Social Platforms

Ops Stage

Get your hands in the dirt as we discuss best practices on approaching the current economy as well as day to day operation of your retail business.

Mini Keynote: The Future of Dealer Ops Technology

Mini Keynote: The Future of Dealer Ops Technology

With a rapidly changing tech landscape, gather the tools to become knowledgable on selecting the right partners for your business.

Mini Keynote: The Speed of Consolidation & Implications on CX

The buy/sell market is moving at a rapid pace and the customer experience has much to gain or lose. Alan breaks down the implications.

Mini Keynote: The Dealer Approach to Economic Insights

More info coming soon!

Panel: Practical Implications of a Shifting Landscape

How Dealers can leverage macro trends to make better real-time decisions.

Panel: Breaking the Barrier of Trust w/ OEM Partners

Join this panel as it discusses navigating OEM relationships as we head to possible agency and EV futures.

Panel: Supporting a Robust Digital Showroom

We will discuss how to streamline, staff and connect your Digital Showroom to your in-store experience in a tactical manner.

Panel: Retail-Minded Inventory Acquisition and Management

Great used car management is more crucial than ever. Build an acquisition strategy that turns your inventory into a profit machine!

Panel: The Rise of the Used Electric Car Market

What Leading Dealers Need to Know to Prepare for the EV Future as used EVs take a primary role in your inventory strategy.

Panel: Care & Courage in Employee Relationships

How to Grow Great Employees in Both Business and Life

Fireside Chat: Disrupting the Auto Industry...in Red Heels

Founding a woman technician shop, WOCAN and impacting auto in new and fresh ways.

Panel: Women in Automotive Operations

How to Build a Culture and Workplace Environment With Intentionality on Hiring Women into Automotive

Panel: Elevating the Consumer Conversation

We will discuss strategies to provide attendees with specific strategies to connect with their customers more effectively.

Sales/Culture Stage

The sales department has the ability to be the cultural center of the dealership. That is why we will place these discussions right next to each other as we find out what it takes to have a strong retail brand now and in the future.