Day 1
Main Stage
May 14, 2025
-
4:00 pm
-
4:30 pm

Start Selling the Way Buyers Want to Buy, Not How You Want to Sell

Learn how to leverage data-driven insights across all channels to optimize the customer journey and accelerate conversions.

About this session

Most vehicle purchases start with a single click. But even with this recent evolution, old ways and new ways are emerging. More specifically... what today’s consumer wants to do, and what you’re trying to make them do.‍Whether that click comes from an email, popup ad, or vehicle listing, dealers have the opportunity to capture attention at the very first click—the gateway to the vehicle shopping journey. Get step-by-step tips on how to fast-track a close by selling the way buyers want to buy, rather than the way you want to sell. Learn how to provide a seamless and exceptional shopping experience that aligns with consumer preferences that will help you fast-track a sale and grow loyalty.‍Key Takeaways:- Get Shoppers to Click: Learn strategies to make your ads irresistible and drive traffic to your vehicle listings.- Find Ready-to-Buy Shoppers: Discover how to identify and target consumers who are ready to purchase with relevant messaging and vehicles.- Follow Consumer Actions: Understand how to track consumer behavior and collect valuable data to create a personalized shopping experience.- Drive Purchases: Create a shopping journey that caters to consumer preferences, driving them towards making a purchase.- Close Deals Quickly: Implement techniques to expedite the closing process and realize higher profit potential.- Gain Lifetime Value Clients and Raving Fans: See the difference providing them experience consumers want versus what you want can make when it comes to your revenue.

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