Likes Don’t Pay The Bills… or Do They?

Let’s face it: your store’s website is clean, functional... and maybe a little boring. Meanwhile, your GM’s TikTok is pulling in more views than your last ad campaign. Coincidence? Not exactly. This session digs into why personality-driven content and platform-native storytelling are redefining how trust is built—and business is done. We’ll explore the blurred lines between personal brand and store brand, and how real, relatable content can drive real-world results.

You’ll learn:

• Diagnose the disconnect between traditional digital presence and social media engagement
• Design a content approach that empowers team members to be the face of your brand
• Deploy strategies to convert social attention into measurable dealership traffic

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