Day 2
Studio Two
May 15, 2025
-
3:15 pm
-
3:45 pm

One Customer, One Story

Breaking the Silo Between Marketing and Sales with Unified Data Activation

Session Panelists

About this session

In a world of CRMs, DMSs, and a dozen disconnected touchpoints, customers don’t care how you’re organized—they just want to feel known.

This session is about consolidating the chaos and telling one coherent story across sales, service, and marketing. Because when everyone on your team sees the same customer, the experience becomes unforgettable.

What you’ll gain:

  • Strategies to align messaging and tone across every touchpoint
  • Ways to make handoffs feel like handshakes
  • How a unified customer story drives retention, revenue, and trust

Every customer has a story. The best brands help them tell it—start to finish.

Moderator

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