Day 2
/
Studio Three
/
May 13, 2026
/
1:45 pm
-
2:15 pm

Mobile Service Is A Dealer-Wide Initiative, Not Just a Fixed Ops Play

About This Session

Mobile service isn't a side project for the back of the house—it’s a powerful engine for your entire business. If you’re burying your mobile units in the service department, you’re missing out on a massive opportunity to win the driveway and the boardroom.

We’re diving deep into why mobile service is the ultimate cross-departmental strategy. From boosting sales trade-in values to creating a frictionless service-to-sales pipeline, it’s time to stop thinking in silos and start thinking about the total customer experience.

In this high-impact session, you’ll learn:

  • How to integrate mobile service into your sales and F&I pitches to increase value
  • Tactics for using the "driveway experience" to identify trade-in and upgrade opportunities
  • Methods to align service, parts, and sales teams around a unified mobile strategy
  • How to measure the impact of mobile service on customer lifetime value and brand loyalty

Stop waiting for the customer to come to you. Own the driveway, and you’ll own the relationship for life.

Speakers

Joe Castelino Asotu Con 2026 Headshot

Joe Castelino

Vice President Fixed Operations, American Motors Group

Ephraim Barcelo headshot for ASOTU CON

Ephraim Barcelo

Managing Partner & GM, Santa Margarita Toyota

Ryan Sokoloff

Ryan Sokoloff

Partner & GM, Susquehanna Automotive

moderator

Dan Shine ASOTU CON Headshot

Dan Shine

Senior Editor, Automotive News