Day 3
/
Studio Two
/
May 14, 2026
/
3:15 pm
-
3:45 pm

Stop Buying Software. Start Hiring AI Workers.

About This Session

For years, dealerships have paid for software that stores the work, tracks the work, reminds people about the work, and reports on the work. But what if the next wave of dealership technology actually does the work?

This panel explores the rise of the AI workforce inside automotive retail, from answering customers and booking appointments to following up leads, running campaigns, routing conversations, and keeping work moving across sales and service. We’ll unpack what happens when software stops being a tool your team has to manage and starts becoming a teammate that can work across the store.

Key Takeaways:

  • How to identify roles in your dealership that are ready for AI autonomy today
  • Moving from seat-based licensing to performance-based results
  • Strategies for integrating AI "workers" into your existing human teams without friction

Stop managing more dashboards. Start scaling your results with an AI workforce that never clocks out.

Speakers

Abdullah Baig headshot ASOTU CON

Abdullah Baig

Founder, Pam

Michael Wood ASOTU CON Headshot

Michael Wood

General Manager, Land Rover of Chantilly

moderator

Dan Shine ASOTU CON Headshot

Dan Shine

Senior Editor, Automotive News