Your service drive is a goldmine, but most stores are leaving the treasure buried. It is time to stop treating service and sales as two separate islands and start building the bridge that drives revenue.

This session isn't about theory—it's about tactical execution from the dealers who have already cracked the code. We are bringing together top operators to show you exactly how they identify high-intent buyers in the lane, flip customers into newer vehicles, and keep the trade-in pipeline full without ever hitting the auction.

Key Takeaways:

• The "Soft Pivot": How to transition a service customer to a sales conversation without losing their trust
• Technician and Advisor Incentives: Building a culture where the fixed ops team actually wants to help you sell cars
• Data Mining the Drive: Identifying the perfect trade-in candidates before they even pull into the bay
• The Playbook for Real-Time Appraisals: Speeding up the trade-in process to catch the customer while they wait

Quit guessing and start grinding. Learn the plays that turn oil changes into out-the-door deliveries.