Day 2
/
Studio Two
/
May 13, 2026
/
2:30 pm
-
3:00 pm

Unlocking Gen Z Buying Trends and Expectations

About This Session

Uncover the trends and expectations of Gen Z, the new power players of your upcoming sales pipeline. Join Tim Mullins to learn what these buyers think about dealers and how to solve for their pain points through cost transparency and a digical experience. This session provides a roadmap to bridge the digital-to-showroom gap, match the energy of the next generation, and build lasting partnerships in a shifting market.

Speakers

Tm Mullins headshot ASOTU CON

Tim Mullins

Chief Market Transformation Officer, Capital One

Joel Bassam ASOTU CON Headshot

Joel Bassam

President, Easterns Automotive Group