Day 2
Studio One
May 16, 2024
3:15 pm
3:45 pm

Protecting Your Business and Your Shoppers in a Privacy Centric Culture

Uphold customer trust and legal standards to ensure your dealership thrives in the landscape of modern consumer privacy

About this session

In an era where data privacy is not just a necessity but a mandate, "Protecting Your Business and Your Shoppers in a Privacy-Centric Culture" provides critical insights into safeguarding consumer information while maintaining a competitive edge. This session explores the latest regulations and technological advances that impact how automotive businesses collect, use, and protect customer data. Panelists will discuss strategies for implementing robust privacy policies that comply with laws like GDPR and CCPA without hindering customer engagement. Attendees will learn how to create a transparent relationship with customers that enhances trust and loyalty while protecting sensitive information.

Key Takeaways:
-Understanding key privacy laws and regulations affecting the automotive industry and how to ensure compliance.
-Best practices for data management that protect both your business and your customers' privacy.
-Techniques for building customer trust through transparent and secure data practices.

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