Diana Lee

CEO & Founder, Constellation

Speaker Spotlight


Diana Lee, CEO and Co-Founder of Constellation Agency. Constellation Agency  produces digital advertising for more than 700 auto franchises across the country, including BMW, Audi, Jaguar, and Volks­wagen, and employs more than 80 team members based in downtown Manhattan, LA and Detroit.

Constellation Agency has been recognized as one of the fastest growing women-led companies by several publications for building an impressive $20 Million ad agency with a portfolio of clients from major automotive manufacturers and dealer groups, as well as global brands outside of automotive in 3 years. Diana will be speaking with WOCAN, our members and allies about her transition from selling cars to creating Constellation and leading the way in global auto advertising.

Diana’s achievements are numerous including being the recipient of the EY Entrepreneurial Winning Women™ award in 2019. Her career in the automotive industry has spanned over 30 years with experience in automotive sales, marketing, consulting, and coaching as a CPC, ELI-MP. Diana has launched products for automotive manufacturers and has worked with national ventures to launch global brands both in and out of automotive.

She was Account Director for a social media initiative for Pfizer Pharmaceuticals, leading the team that designed the strategy to launch a global social media campaign on Meningococcal Disease. Diana also successfully pioneered an online car-buying program for major online vendors, such as Carsdirect.com. Diana has been recognized as an outstanding producer, coach, trainer and mentor both to peers, other industry leaders and the dealers she serves.

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