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Erin Sparks

Marketing Director, DeNooyer

Speaker Spotlight


Marketing Director, DeNooyer

Erin Sparks is the Marketing Director for DeNooyer Automotive Family in Kalamazoo, Michigan. She possess nearly 15 years’ experience in Marketing throughout the state of Michigan and has found a home with DeNooyer investing in people, education, changing minds and bringing people together.  Erin is responsible for the function and performance of the dealership groups websites, analytics, digital and traditional advertising, social media and public outreach. She also manages the marketing team and helps to lead the service business development department. She specializes in people management, making and finetuning processes and pushing people out of their comfort zones. Erin is originally from Wisconsin, is a previous college volleyball player and frequent party planner. She loves spending time with her husband, son and dog.

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