Michael Lee ASOTU CON Headshot

Michael Lee

Dealer Principal, Freedom Kia and Seneca Ford

Speaker Spotlight


Michael Lee, a driven and analytical automotive industry leader, has built a distinguished career by improving operations and team performance across several key roles, including his current role as Dealer Principal at Seneca Ford and Freedom Kia, and previous roles as General Manager at Lithia Motors and Mike Kelly Automotive. His approach focuses on meticulous oversight of departmental functions, marketing strategies, customer satisfaction, financial health, and employee retention, demonstrating his commitment to excellence and positive growth within the automotive sector through an ethos centered around “love people more than you love cars.”

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