Protomiq started as TradePending, founded in 2014 in Chapel Hill, North Carolina.

We built digital experiences to help franchise dealerships convert website traffic into real leads. Not by flooding CRMs with volume. By giving shoppers transparent, credible answers to the questions that actually move deals forward.

What’s my trade worth? What can I afford? What’s a fair offer?

Over more than a decade, our approach earned the trust of more than 5,000 dealerships across the US and Canada.

Where Protomiq Is Now

Protomiq is a conversion and experience platform that converts automotive shoppers into prospects ready to purchase or trade at your dealership.

Every shopper interaction on your website is a signal. Most of that data goes nowhere.
Protomiq changes that. We take everything our digital experiences capture and turn it into buyer intelligence your team can act on before the first conversation starts.

Same tools you know. Now with intelligence built in.

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