Day 1
Studio One
May 15, 2024
1:45 pm
2:15 pm

Countdown to Cookieless: Lessons in Cookie-Free Marketing with DGDG and McGovern

Stay ahead in a world where privacy concerns are reshaping the tools and tactics available for audience engagement

About this session

As the digital landscape evolves with increasing privacy regulations and the phasing out of third-party cookies, marketers are faced with the challenge of adapting their strategies to build effective audiences. "How to Build Marketing Audiences with More Cookies Disappearing Every Day" is a critical panel discussion aimed at uncovering alternative methods for audience segmentation and engagement in a post-cookie world. This session gathers digital marketing experts, data privacy advocates, and technology innovators who will share their insights on leveraging first-party data, exploring new technologies like machine learning for predictive analytics, and adopting privacy-first strategies to continue delivering personalized marketing messages. Attendees will learn how to navigate this changing environment, ensuring their marketing efforts remain impactful and compliant.

Key Takeaways:

-Strategies for collecting and utilizing first-party data to build comprehensive audience profiles.

-Overview of emerging technologies and methodologies for audience segmentation without relying on third-party cookies.

-Best practices for ensuring marketing strategies remain effective and privacy-compliant in a post-cookie era.

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Get your tickets now for this energizing collaboration!