Andrew DiFeo ASOTU CON Headshot

Andrew DiFeo

Partner, Hyundai & Genesis of St. Augustine

Speaker Spotlight


Andrew DiFeo brings a rich family legacy and innovative approach to his role as Managing Partner of Hyundai of St. Augustine since May 2008. With a career deeply rooted in his family's history, starting with his grandfather's Chrysler dealership in the late 1940s, Andrew has dedicated himself to creating memorable experiences for customers and fostering a positive work environment for his team. His tenure at Hyundai of St. Augustine is marked by his commitment to excellence, community engagement, and adapting to the evolving landscape of automotive retail, particularly through e-commerce and digital strategies.

In addition to leading Hyundai of St. Augustine, Andrew served as the Chairman of the Hyundai National Dealer Council from November 2016 to December 2018, where he played a key role in representing Hyundai dealerships across the country, steering initiatives that bolstered the brand and its dealer network. His passion for the automotive industry is complemented by his efforts to make a difference in the community, from supporting local charities to addressing societal challenges through initiatives like "Brave." Andrew's journey in the automotive world, from his early days in the family dealership to his leadership roles, showcases his dedication to not just the business of selling cars but also to impacting lives and building communities.

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