Day 2
Studio One
May 16, 2024
2:30 pm
3:00 pm

How To Address Today’s Most Pressing Affordability Issues

Enhance customer satisfaction, loyalty, and ultimately, your dealership’s success in the current economic landscape.

About this session

In a market where affordability is increasingly becoming a central concern for consumers, automotive dealerships face the challenge of navigating this sensitive terrain while ensuring business viability. "How To Address Today’s Most Pressing Affordability Issues" brings together a panel of experts from finance, sales, and market analysis to tackle the complex issue of car affordability. This session will explore innovative financing solutions, sales strategies that emphasize value, and approaches to customer education that can help mitigate the impact of rising vehicle costs. Attendees will gain insights into adapting their business practices to meet consumer needs without compromising on quality or profitability.

Key Takeaways:

-Strategies for offering flexible and innovative financing options to customers.

-Sales approaches that highlight value and build trust with consumers concerned about affordability.

-Best practices for educating customers on the true cost of ownership and the value proposition of their purchase.

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