Liza Borches Headshot ASOTUO CON Speaker

Liza Borches

President & CEO, Carter Myers Automotive

Speaker Spotlight


Liza Borches is a dynamic leader in the automotive industry, currently serving as President and CEO of Carter Myers Automotive, a position she has held since October 2010. Under her leadership, the group has seen substantial growth, now boasting an expansive network of dealerships across Virginia, including a wide range of franchises such as Volvo, Honda, Nissan, Kia, Hyundai, Subaru, Chevrolet, and more. Her tenure at Carter Myers Automotive is marked by a commitment to 100% customer satisfaction, employee empowerment through an Employee Stock Ownership Plan, and significant contributions to the community.

Before her current role, Liza has been the Owner and President of Volvo of Charlottesville since 2004, where she has focused on exceeding Volvo's expectations in sales, service, and parts by building a strong team and a loyal customer base. Her career also includes valuable experience at American Honda Motor Company, Inc., where she served as Senior District Sales Manager from 1997 to 2003, gaining extensive knowledge in sales management and dealer operations. Liza's leadership is characterized by a passion for the automotive industry, a dedication to creating win-win solutions, and a drive to make a difference in the lives of customers, associates, and the broader community.

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