A 4th generation Automobile retailer with experience in growing an organization exponentially through a people-focused approach.  Offering employee ownership, managing partnerships, and values based hiring, CMA has grown from 3 dealerships to 26 in the last 18 years, representing 9 markets, over 1300 associates and 18 franchises across Virginia, West Virginia, North Carolina and Maryland.  

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The mission of Carter Myers Automotive is to Move Lives Forward for customers, associates and the community. Under Liza’s leadership, CMA has lived this mission through progressive changes in the customer experience, innovative benefit programs and employee ownership, a commitment to sustainability and through the many non-profit partnerships.  

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Liza is a past chair of the Virginia Auto Dealers Association Board of Directors and was appointed by the Governor as a member of the Motor Vehicle Dealer Board as well as several manufacturer advisory boards and non-profit boards. Her philanthropy efforts are centered around improving access to transportation for individuals and families in our communities through various non-profit programs.  She has been recognized as one of the 100 Leading Women in Automotive along with various other industry and community awards.   

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