Melissa Cartagena, with over 20 years of experience in digital marketing, is a leading figure in the industry, known for her expertise in managing large-scale programs across a variety of channels including Paid Search, SEO, and Social Media. Currently, as the Senior Director/Head of Digital Advertising at AutoNation, she directs digital marketing strategies across numerous stores and brands, managing significant advertising budgets and cultivating partnerships with major digital platforms. Her prior role as Senior Director of Digital Marketing at Greystar showcased her ability to oversee digital strategies for a vast property portfolio, emphasizing her strength in performance marketing and strategic agency collaborations.
With a background that combines a BA in Psychology from Florida International University and an MBA/eBusiness from the University of Phoenix, Melissa is not only a Google AdWords certified professional but also a recognized leader in SEM, Programmatic Display Advertising, and Social Media. Her career reflects a deep commitment to innovation, strategic vision, and leadership in digital marketing, making her a sought-after speaker and mentor in the field. Melissa's approach is characterized by a relentless pursuit of knowledge and a passion for leveraging digital technologies to achieve measurable business outcomes, establishing her as a transformative figure in the digital advertising landscape.