Day 1
Main Stage
May 15, 2024
10:30 am
11:00 am

The Confused Data Predicament of CDP Jargon

Transform data overload into a strategic advantage

About this session

Navigating the complex world of Customer Data Platforms (CDPs) can often feel like deciphering a maze of jargon and technicalities. "The Confused Data Predicament of CDP Jargon" aims to demystify the terminology and concepts that frequently overwhelm dealerships when implementing these powerful tools. Industry experts will cut through the confusion with practical advice and insights, helping attendees not only understand but also effectively utilize CDPs to enhance customer relationships and drive business growth.

Key Takeaways:
-A simplified explanation of CDP terminology and the specific benefits each function offers to dealerships.
-Strategies for implementing CDPs to streamline data integration, enhance customer profiling, and personalize marketing efforts.
-Case studies demonstrating successful CDP deployments and the impact on customer engagement and dealership revenue.

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