Russell Richardson, widely known as “Russ Flips Whips,” is an automotive entrepreneur and founder of RFW Training, where he equips dealers and sales teams to win on social media. He began his career at Biondi Lincoln at just 15 years old, working his way from washing cars into sales and building a reputation for blending humor, education, and sharp sales strategy to drive results.

After turning his personal content into a powerful lead engine and proving that authentic, value-driven videos convert viewers into buyers, Russ transitioned from the showroom floor to the training stage. Today, through RFW Training, he helps dealerships modernize their approach to digital presence—teaching teams how to create content that builds trust, drives engagement, and translates directly into measurable sales growth.

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