Day 2
Studio Three
May 16, 2024
2:30 pm
3:00 pm

Fireside Chat: Control Your Appraisal Process By Giving Up Control with Cars Commerce

Increase your dealership's efficiency and market share by revolutionizing your approach to appraisals.

About this session

"Control Your Appraisal Process by Giving Up Control" turns traditional appraisal methods on their head, presenting a counterintuitive approach that has proven highly effective for leading dealerships. This session explores the groundbreaking strategy of decentralizing the vehicle appraisal process—a tactic that has allowed Joel Bassam to sell over 10,000 used vehicles in 2023. By empowering all staff members to participate in appraisals, dealerships are not only enhancing operational efficiency but also significantly increasing their volume and market dominance. Brian Kramer will expand on this discussion by showcasing how similar methods are being successfully implemented in other dealerships to dramatically boost appraisal numbers and overall market performance.

Key Takeaways:
-Understanding the benefits and methodology behind decentralizing the vehicle appraisal process.
-Strategies for training and empowering your staff to take active roles in vehicle appraisals.
-Case studies from dealers like Joel Bassam and insights from Brian Kramer on the impact of these strategies on sales volume and market presence.

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