Day 1
Studio One
May 15, 2024
1:00 pm
1:30 pm

How To Deploy Brand Strategy From Marketing To The Front Lines

Engage customers from their first online engagement to their in-store experience and beyond.

About this session

A coherent and compelling brand strategy that resonates across all levels of operation is key to differentiating your dealership from the competition. "How To Deploy Brand Strategy From Marketing To The Front Lines" offers a deep dive into seamlessly integrating your brand ethos from top-tier marketing efforts down to the daily interactions on the sales floor and service bays. This panel brings together marketing mavens and front-line leaders who have mastered the art of embodying their brand's values in every customer touchpoint, ensuring a unified and memorable brand experience.

Key Takeaways:

-Techniques for translating high-level marketing strategies into actionable practices for sales and service teams.

-Strategies for ensuring brand consistency across all customer interactions.

-Real-life examples of how effective brand deployment has transformed dealership operations and customer perceptions.

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Get your tickets now for this energizing collaboration!