Dan Banister

Dan Banister

Owner, Banister Automotive

Speaker Spotlight


Dan Banister, recognized as a 2021 TIME Dealer of the Year nominee, began his automotive career in 1992 and quickly rose through the ranks to become a general manager of an underperforming Nissan store in Rock Hill, South Carolina, by 1998. His leadership turned the store around, leading to a role at Victory Nissan in Chesapeake, Virginia, in 2001. By 2010, Banister co-purchased Victory Nissan, expanding in 2014 with another store in Norfolk, Virginia. In 2017, he assumed full ownership, establishing Banister Automotive, demonstrating his adeptness in business growth and development within the automotive sector.

Banister is not just a successful business owner but also a mentor, sharing his journey from salesperson to dealership owner to inspire his employees. He innovates in employee compensation and work-life balance, offering salaries with bonuses over traditional commission models and adjusting work hours to improve their quality of life. Outside the dealership, Banister is actively involved in local community services, supporting various organizations and making a significant impact on both his team and the wider community. His story is a testament to the power of leadership, mentorship, and community engagement in the automotive industry.

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