Gray Scott is the founder of The Digerati Group, a consulting and technology firm specializing in AI, marketing automation, data analytics, and digital transformation—primarily serving the automotive retail industry.  With over 15 years of experience, he has led digital overhauls for multi-location dealership groups, implementing AI systems, CDPs, and performance marketing strategies that drive measurable ROI.

Under his leadership, the firm delivers tailored solutions in SEO, PPC, CRO, UX design, and brand development, with a strong focus on integrating advanced technologies to modernize marketing operations.