James Seale is a seasoned automotive executive with over 30 years of leadership experience in retail, commercial, and fleet operations. He currently serves as Managing Partner and General Manager at Granbury Kia, a role he transitioned into after a successful tenure at Kia of Frisco, part of Lithia & Driveway.

Seale is recognized nationally for building high-performance dealerships that exceed profitability, customer satisfaction, and OEM standards. He is a member of Kia’s prestigious National Dealer Council, one of only ten dealers nationwide shaping future policies and customer experience models.  Under his leadership, Granbury Kia achieved a record 153 new and used units sold in February 2026 and doubled its internet lead close rate from 4–5% to 11%.

His philosophy centers on delivering a five-star luxury experience in a mass-market setting, emphasizing sensory details like curated music, scent diffusers, and rapid lead response using AI tools like Podium—while maintaining a human touch.  He believes, “If people treat people like a million dollars, they'll spend a million dollars.”

Previously, Seale led Kia of Frisco to become the #1 Kia dealership in a five-state region, earning the Kia Presidential Club Award three years consecutively and achieving J.D. Power Dealer of Excellence recognition.