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Jason Monaghan

Marketing Manager, Newton Auto Group

About

Jason Monaghan

I've been fortunate to work with some fantastic companies that have shaped my career journey. It all started at Clear Channel Outdoor in 2003, where I learned the industry's fundamentals and worked with a diverse range of clients that tested my creativity and abilities. It was a challenge to create campaigns that effectively communicated messages quickly, but it taught me the value of thorough planning and research.From there, I landed a position at cj Advertising in Nashville, where I found my passion for design. Working under tight deadlines and managing multiple clients pushed me to excel, and I was promoted to Senior Graphic Designer. I even had the opportunity to build my design team.

My career took a turning point when I joined Micah Kandros Design, where I received invaluable mentorship from Micah. He taught me the importance of typography and a positive attitude toward design. I created some of my most unique and stunning pieces during this period. As I continued to grow, I took on roles in companies with more niche focuses. At Cruisin Sports, I learned to shift my perspective and understand my audience to create effective marketing strategies. It was here that I discovered my passion for marketing.

I then became a Digital Marketing Manager at Hallmark Automotive Group, where I further developed my understanding of data and its role in building a brand. I gained extensive experience in various advertising resources such as Google Ads, social media advertising, and scriptwriting for television and radio. Being a part of a supportive community helped me understand the automotive industry's ins and outs.

Now, I'm a part of Newton Motor Group, responsible for developing and executing marketing strategies to increase brand awareness, drive traffic, and boost sales. My role requires a potent blend of creative thinking, strategic planning, and execution skills. I manage the dealership group's advertising budget and work closely with media partners to maximize exposure and drive sales. Additionally, I collaborate with the sales team to identify market trends and opportunities to increase sales.