Karl Murphy doesn’t just talk about the future of fixed ops, he’s built it.
As CEO of Spiffy, Karl leads the automotive industry’s only integrated mobile service platform, combining purpose-built software, DMS-connected workflows, and proprietary van technology. Building on a foundation of over 4 million services completed, Spiffy now enables dealer partners to double RO volume, grow mobile fleets, and significantly increase customer self-scheduling.
An Army veteran of the 82nd Airborne, Karl brings the operational discipline required to deploy thousands of soldiers on 18 hours’ notice to scaling mobile service across dealerships nationwide through Spiffy’s Mobile 360™ platform.
At ASOTU CON, he’ll make the case that mobile service is your next profit center.