Nick Shaffer is the Vice President of Sales at TVI MarketPro3, a company specializing in data-driven marketing solutions for automotive dealership fixed operations.  He has held this role since January 2024, based in Houston, Texas. Prior to this, he served as Regional Sales Director at TVI MarketPro3 from July 2016 to January 2024.

With nearly two decades of experience in fixed operations, Shaffer has held leadership roles at major automotive groups, including Hendrick Automotive Group and Hanlees Auto Group, where he led business growth across multiple dealership brands.  His expertise focuses on client acquisition, retention, and recall management, using strategies such as intelligent direct mail, personalized campaign websites, and targeted digital marketing to drive service department revenue.

Shaffer emphasizes data integrity, advocating for the use of third-party data to complement DMS systems and improve campaign effectiveness.  He frequently shares insights on optimizing fixed operations through better meeting practices, labor rate strategies, and employee retention—highlighting the importance of work-life balance and career path development in attracting technicians.

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